‘I don't know what's worse’: Kai Trump faces backlash for tone-deaf YouTube grocery vlog with secret service

Emmy Azad | Mar 11, 2026, 18:56 IST
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Kai Trump’s Erewhon grocery vlog with Secret Service has gone viral, drawing outrage online over extreme wealth and privilege while viewers slam the tone-deaf content.
‘I don't know what's worse’: Kai Trump faces backlash for tone-deaf YouTube grocery vlog with secret service
Image credit : Indiatimes | Kai Trump sparks outrage over Secret Service grocery vlog
Kai Trump, the 18-year-old granddaughter of US President Donald Trump, is facing a storm of criticism after a YouTube vlog went viral for all the wrong reasons. In the video, she takes her Secret Service team on a shopping trip to Erewhon, a very expensive grocery store in Los Angeles. She shows off pricey items, jokes about going bankrupt, and highlights her motorcade, leaving many viewers shocked at the display of privilege.


Extravagant shopping with full security



‘I don't know what's worse’: Kai Trump faces backlash for tone-deaf YouTube grocery vlog with secret service
Image credit : Instagram/kaitrumpgolfer | Kai Trump’s luxury grocery trip with Secret Service sparks online backlash
In the vlog, originally titled “I Brought My Secret Service to Erewhon,” Kai walks through the store picking up luxury groceries while her Secret Service team follows closely. She shows a seven-vehicle motorcade — three motorcycles and four SUVs — and buys high-priced items like a $21 smoothie. The total bill for the haul is around $233, which many people online saw as tone-deaf given how expensive groceries are for ordinary families.


Social media backlash



‘I don't know what's worse’: Kai Trump faces backlash for tone-deaf YouTube grocery vlog with secret service
Image credit : Instagram/kaitrumpgolfer | Viewers slam Kai Trump’s grocery vlog as tone-deaf and out of touch
People online were quick to react. One viewer said frustratedly that while she is allowed to live safely with protection, naming the vlog “I brought my Secret Service to Erewhon” and showing herself with a seven-vehicle motorcade was a clear misfire. Another wrote, frustratedly, that while her grandfather is sending troops her age to die in war, Kai is out shopping with Secret Service in tow, calling it obscene and wrong.


Some found it funny that she got only 3,500 likes from 3.5 million views, pointing out the low engagement. Others were harsh, saying that instead of using Secret Service for grocery jokes about going bankrupt while people go hungry, she could enlist in the military and fight her grandfather’s war.




Showing off privilege



‘I don't know what's worse’: Kai Trump faces backlash for tone-deaf YouTube grocery vlog with secret service
Image credit : Instagram/kaitrumpgolfer | Online debates ignite over Kai Trump flaunting wealth while Americans struggle
The video has sparked anger because it shows extreme wealth and privilege at a time when many Americans are struggling. People are shocked by her luxury shopping while being fully protected, and many say it feels completely out of touch. The vlog has started heated debates online about the use of government resources for personal vlogging and the way rich lifestyles are flaunted in public.
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